Imagine you organize a party and 1,000 people show up. Saroj Kunatanad, better known as ‘Ark’, does that on a regular basis. Together with his friends he runs one of Bangkok’s most successful party-organizing teams: Trasher.
In this interview he talks about building up a party-brand from scratch, the price he paid for it and the conflicts he has to deal with. It’s an insight into business, a pondering of morality and a journey of growth that shows that there’s always more than meets the eye.
The title of today’s show is a quote by Prince.
Trasher has produced some amazing party promotion videos. My favorite one? Easy:
Ark and his friends not only create videos to hype up upcoming parties, but also publish some amazing footage that shows what everyone who didn’t go missed out on. Like the “Work, Work, Work” party. Definitely made me regret missing that one.
- Gay Clubbing Culture in Bangkok (0:00)
- The Business of Clubbing (3:50)
- Why We Drink and Why Ark Stopped (15:47)
- Anxiety and Thoughts of a Creator (26:45)
- The Importance of Creation (31:35)
- The moment that I knew that Trasher was successful, was when I went to the after party of a fashion week event that was full of snobs. The DJ played the exact same playlist as we did. Every snob in town was listening to our music and having fun (14:14)
Websites and People Mentioned:
While you're here!
We have a small favor to ask. Readership at Thailand Starter Kit has grown but the revenue we bring in each month hasn’t matched our running costs. Unlike many other websites, we don’t want to put up a paywall or ruin your reading experience with an overwhelming amount of third-party ads. So you understand why we need your support. Thailand Starter Kit’s unmatched, long-form guides on living, working, retiring, and starting a business in Thailand take a lot of time, money, and hard work to create. But we do it because we believe in helping expats just like you—because we are/were also in your shoes.
If everyone reading our guides helps fund them, our future as expats in Thailand will be much easier. For as little as $1 you can support Thailand Starter Kit—and it only takes a minute. Thank you.