When my former business partner and I picked out Thailand, I was 22 years old. Thailand was on our radar because he had done an internship here. That was it.
From the get-go, the main reasons to look into Thailand were lower costs and the flexibility of a web-based business: Things seemed a lot cheaper and for our customers it didn’t matter if we were located in Germany or Thailand. My business partner had some professional contacts in Bangkok, nothing bending-the-rule-of-law-crazy, but ‘having someone who you trust and can ask’.
That was a good starting point, especially since we were heavily bootstrapping.
The due diligence process that would determine the rest of my life came down to some very basic questions: Does Thailand really like to see foreign investors succeed? Are Thais happy to coexist with an expatriate population? Is the infrastructure – from a labor market to international internet connections – functional to the degree we require? Are the costs significantly lower compared to being based in Germany?
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